unconstrained beauty

 I remember how breathless it left me the first time i ever saw one of Sylvie Façon's dresses. Her understanding of femininity, of different types of beauty unconstrained to ideal stereotypes, allows each dress to fully represent its wearer, without creating another character around it. Each piece is a work of art that leaves imagination free of prejudice and fully "restraint" to a whole universe, which is full of infinite possibilities, authenticity and spellbound. 

Borrowed from Sylvie Façon website 

Ubar has the same effect, it creates and plants deeply the idea of luxury inside its wearer's head, opening gates closed to the mind's eye when it's not inebriated by its molecules. It feeds the right angles of my fragrant encyclopedia. As if this was the first time i smelled lush, full of itself, magnificent floral accord and felt the animalic vibrations buzzing my nerves. Ubar clears itself an horizon in my subconscious' factory i couldn't have imagined when i was younger, although that factory never stopped working, it slaves the continuous need of knowledge. 

With Ubar it's not about seeking joy in every moment, it's about living it. Every moment, in all of its intensity.