Brainless
Ever since the first small brand owners and self-taught perfumers (successfully) arise, many felt entitled to jump in and dedicate themselves to this business or the perfume creation. Well, not everyone is worthy of being a perfumer. Or a brand owner, since branding is obviously a forgotten art nowadays. The space, the creativity, the purpose, the ideas, were all based on and replaced by (brainless) fast consuming. Imagine from Package Design Now! by Gisela Kozak and Julius Wiedemann, published by Taschen. The fact that we allowed these people to keep their lousy work on going falls on us, the consumers. Many of us lack analytical thinking and, nowadays, with our taste being shaped by social media, the younger generations are not able to discern between good and dung. It's not their fault, since they are rooted in algorithms and grew away from logical reasoning or reflective judgement. That's where the companies swim and take advantage of. With ChatGPT as their language and v...
