On the catwalk again
Masque Milano is a brand i respected for its coherence in concept, its outcome and the quality of their products. Things swift several years ago. Firstly, the replacement of their 100 milliliters bottles for the 35 ml ones, and, later, with the (slight) change in direction, when their marketing started to focus on a wider audience and their offerings adapted to a more mainstream market. It felt like switching from witnessing to a haute couture catwalk from the first row to an ordinary and unexciting fashion show. (Almost) Everything after Kintsugi and Love Kills fell flat. Madeleine was the only one waving desperately for attention, until i eventually saw it, despite its sugary-pink tutu.